Ideas from Conference Week: Media Partnerships and Monetizing Events
November 12, 2009 in hyperlocal by Colleen Curry
It’s been a week of hyperlocal brainstorming for me at both the New Media Women Entrepreneurs Summit in DC and the Hypercamp conference in New York yesterday. Luckily, editors and practitioners from around the country agreed on a few best practices for media partnerships and monetization for hyperlocals:
Media Partnerships
Some ambitious hyperlocal blogs are earning extra money and broadening their audience by syndicating their content in other publications. For hyperlocals with reporters on the ground, the ability to scoop major media outlets can be profitable: newspapers and broadcast networks are sometimes willing to pay for breaking news or investigative work that they don’t have the resources to cover.
Other blogs form blog networks, where they actually partner with niche blogs in their same area. As Jarvis said at Hypercamp, “Do what you do best, and link to the rest.” Under this philosophy, a hyperlocal editor would spend her time focusing on local news, but might partner with an existent sports blog in the area, or a blog that focuses on state-level politics. By sharing content and information the blogs can generate more content and reach wider audience.
When it comes to New Year’s resolutions, losing weight has to be at the top of the list for most of us. With all the calorie-laden holiday celebrating, it’s hard not to put on a “few extra.” The problem comes with post holiday dieting—its success depends largely upon keeping it interesting. Those restricted to a [...]
When it comes to New Year’s resolutions, losing weight has to be at the top of the list for most of us. With all the calorie-laden holiday celebrating, it’s hard not to put on a “few extra.” The problem comes with post holiday dieting—its success depends largely upon keeping it interesting. Those restricted to a [...]
When it comes to New Year’s resolutions, losing weight has to be at the top of the list for most of us. With all the calorie-laden holiday celebrating, it’s hard not to put on a “few extra.” The problem comes with post holiday dieting—its success depends largely upon keeping it interesting. Those restricted to a [...]
When it comes to New Year’s resolutions, losing weight has to be at the top of the list for most of us. With all the calorie-laden holiday celebrating, it’s hard not to put on a “few extra.” The problem comes with post holiday dieting—its success depends largely upon keeping it interesting. Those restricted to a [...]
